![]() But in Blizzard, Microsoft has a major PC games studio, and in King, it would own one of the most successful mobile gaming developers out there. It's one of the biggest games brands in the world. Lots of people will focus on Call of Duty, for obvious reasons. That's why it's building up Game Pass, and it's why it is trying to make games streaming work, and it's why it's buying all these games and studios, and investing heavily in technology and cloud gaming. It involves making console games more accessible and more affordable. That involves being big in PC, big in mobile, and big in countries outside of the US and Western Europe. Considering its consoles have never even cracked 100 million sales – and indeed, only a few consoles have ever reach that level – the company has to think beyond the console to do this. ![]() Whenever you talk to Microsoft, you'll hear execs and marketing types talk about the 'billions' of gamers that it wants to reach. Watch on YouTube Why is Microsoft doing this? But we can make some educated guesses based on what each company is saying. It's a bit too early to know the answers to these. But if my Twitter feed is anything to go by, there are a lot of buring questions from gamers, too – particularly around what this means for the future of Call of Duty, and how PlayStation might react to this industry-changing announcement. I am a business journalist, and there's a lot to discuss here in terms of industry consolidation, workplace practices and business models. ![]() And more significantly, it is one of the most popular games on PlayStation.Īctivision Blizzard is also a company embroiled in lawsuits and ongoing conflict with its employees, and has had its reputation seriously harmed due to a sexual misconduct scandal. Call of Duty, Activision's flagship product, has suffered some declines in recent years, but it remains a massive series. This is a platform holder buying one of the biggest games publishers and one of the world's biggest games. ![]() ![]() On January 18, 2022, Microsoft announced plans to acquire Activision Blizzard. ![]()
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